Post by account_disabled on Mar 7, 2024 0:42:25 GMT -5
They preferred to move forward, just to follow their ideas and really how much the cost of that decision was. The whole story below how much does it cost to fall in love with some ideas? I recently came across an article in the wall street journal about david novak, the former ceo of yum brands. In the article, he talks about his epic failure: crystal pepsi, the transparent version of pepsi that he developed in 1992 when he was pepsi's executive vice president of marketing and sales. The idea behind creating crystal pepsi was that, at the time, cola drinks were losing market share to clear drinks, so we were going to develop a clear drink to compete. Why not? The price of ideas yes, why not develop a transparent version of the original pepsi? Well, distributors said it didn't taste like pepsi, while customers said it tasted too much like pepsi (and expected something different based on the expectations created by marketing and advertising messages). It was ultimately pulled from shelves in 1994, and time magazine said it was one of the ten worst product failures of all time.
As they noted, “companies often launch new products in response to a competitor's successful idea. But those products fail if they can't keep up with the competition or capture consumers' attention. And therein lies the problem: capturing your customers' attention. How do you get their attention? Well, it is not done simply by having a crazy Buy Bulk SMS Service idea and putting it into practice. It's all very well having outlandish ideas, but unless you've done your research, also as long as you've discussed with customers, unless you've taken the time to understand the customers, their pain points, their needs and expectations, and the problems they're trying to solve before executing the idea, it's likely you may never get their attention or lose it soon after if they are early or curious adopters. What I just described is at the heart of understanding the customer, at the heart of the concept of “putting the 'customer' in the customer experience,” which also happens to be my mission. And yet, companies spend money every day designing and building products without taking into account customer needs and perspectives.
Why do you think this is okay? How does it work? Not very well. Annette franz how much does it cost to fall in love with some ideas? Listen. Building a successful business is about putting the customer at the center of everything you do . Everything revolves around the client. It's the reason you're in business: by and for the customer. If you design a product without thinking about the customer - without understanding their needs, their pain points, their problems to be solved and their jobs to be done - forget it. The product will die. Maybe not tomorrow, but he will eventually die. Like crystal pepsi did. (and business could too.) if you make decisions, define strategies, develop products or services, design web pages, etc., and do not include the customer and their voice in any of those jobs, you will fail . Customers have options. They will go somewhere else. They will buy from companies that find products for them. They prefer that to companies that find customers for their products. As seth godin has said: “don't find customers for your products; find products for your customers.